Dear Shauntelle,
I’m a novelist and just started a blog because… well, everybody has one! I’ve written about 10 posts so far, but I’ve only had a handful of readers. How do I get people to read myblog? — L.S. in Texas
Hello L.S.,
First of all, welcome to the blogosphere! You have just joined the largest [...]
Archive for January, 2008
Mailbag: How do I get people to read my blog?
Posted in mailbag, marketing tips, promotion tips, tagged blogging, getting more blog traffic, marketing advice on 21 January 2008 | Leave a Comment »
Marketing 101: Lessons from the Personals
Posted in marketing 101, marketing tips on 13 January 2008 | Leave a Comment »
Quick, tell me five things about your perfect customer!
If you couldn’t get past “anyone who wants to spend their money on my product,” we need to talk. See, as much as I hate to break it to you, the truth is, not everyone in the world wants what you have to sell. You might have [...]
Planning to Succeed: Marketing 101
Posted in marketing 101, marketing tips on 10 January 2008 | Leave a Comment »
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand. –Sun Tzu, The Art of War
I don’t often go around quoting _The Art of War_, but this quote seemed very appropriate to the topic at hand: Marketing! [...]
Question from a reader…
Posted in mailbag, tagged etsy, marketing on 7 January 2008 | 2 Comments »
Dear Shauntelle,
Help! I’m a jewelry designer and I want to start selling my work online. Someone told me the easiest way to get started was to sell on Etsy.com. Setting up a shop looks easy enough, but there are so many shops that I’m afraid no one will find me there. Can you give me [...]
If you advertise it, they will come… But will they buy?
Posted in marketing tips, tagged marketing tips, online marketing, sales on 3 January 2008 | Leave a Comment »
You’ve advertised your website in all the right places and you’re getting a decent amount of visitors. The problem? Very few of them are buying. What do you do?
If you’re attracting a steady stream of visitors, it’s not an issue of getting the word out. So you need to pinpoint the actual problem. That takes [...]
