You’ve advertised your website in all the right places and you’re getting a decent amount of visitors. The problem? Very few of them are buying. What do you do?
If you’re attracting a steady stream of visitors, it’s not an issue of getting the word out. So you need to pinpoint the actual problem. That takes asking a few questions:
- How deep into your website are your visitors going?
- Do you provide the right information for them to make an informed decision to purchase?
- Are your product/service descriptions interesting and inviting?
- Do your descriptions help customers understand how this product will improve their life or does it just list benefits?
- Have you included enough information to support the value of your product?
- Are your product photographs high quality, attractive, and inviting?
- Is it easy for them to actually make the purchase? Are you confident that your shopping cart is working correctly? Do you make it easy for them to pay in a manner that’s convenient to them?
- How much is shipping? Do you inform them of shipping costs early enough?
Finally, and most importantly:
- Are you reaching the right audience with your current advertising?
Getting the word out is only the first step to building your customer base. Just like a brick and mortar shop, websites have to focus on creating a satisfying customer experience. These questions are just a few to help you get started. I guarantee you, when you’ve met this goal, your sales will soar.
